Images of a London billboard that appear to urge white Britons to get sterilized have started to circulate throughout social media.
Interestingly enough, the billboard lacks the ‘diversity standard’ that’s normally applied to every form of marketing or propaganda that can be seen in the UK, and especially in London, where, according to the last census, ‘white English’ composed just 41 percent of the population.
Apparently, for whoever is behind this billboard, that number of white Brits is simply not low enough.
The message, which has been spotted on North London’s Holloway Road, reads: “Imagine a city less crowded… do your part–get sterilised! Yay!”
Spotted in London (Holloway Road)…
Funny, this sign doesn’t meet the usual ‘diversity’ requirements of all the others around London. pic.twitter.com/dHmH6E6hgJ
— Charlie (@CharlieIDM) October 24, 2019
The UK has a specific advertising policy which seeks to eliminate racial stereotyping and reflect the country’s diversity. In its guidelines, the Advertising Standards Authority (ASA), the UK’s national advertising watchdog, clearly states that “advertisers should avoid depicting racial stereotypes in their advertising and should not include.”
It remains unclear as to who exactly is behind the billboard.
This isn’t the first time a billboard like this one has been put up in Western Europe, where birthrates are already at record lows.
Earlier this year, billboards saying “Celebrate Low Birth Rates” were spotted in Portugal.
Looks like my family will have to pay that one a visit as well… Surely somebody closer by can do it though… pic.twitter.com/ODoA4IY1i5
— Filipe d’Avillez (@Favillez) October 24, 2019