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Running shoes: how science can help you to run faster and more efficiently？

Long-distance running times are dropping – and the first sub-two hour marathon was completed recently by Kenyan athlete, Eliud Kipchoge. Some are arguing that innovations in trainer design are playing a pivotal role in these improvements. But what is the science behind these elite running shoes? Can they really make such a big difference?
And can they get even better? Over the last two decades, there has been growing focus on the engineering of sports equipment, including running shoes. But while we are seeing rapid development in this area, these steps are often incremental improvements rather than massive strides of change.